When The Age, SMH, AFR, WA Today or Brisbane Times puts your name in a headline, it can live on Page 1 of Google for years — even if it’s outdated, misleading, or flat-out unfair. Nine won’t pull stories just because they embarrass you. So you need a structured, aggressive reputation clean‑up that targets both the publisher and Google.
At Reputation Station, we don’t “send you a template” — we do the work: legal-framed takedown requests, Google de-indexing applications, and a full suppression campaign to flood Page 1 with stronger, high-authority assets.
The reality with Nine newspapers
Nine mastheads (The Age, Sydney Morning Herald, AFR, etc.) generally only alter or remove content when you can show:
- Defamation / serious harm
- Clear factual inaccuracy
- Privacy breaches / doxxing
- Court suppression / spent convictions / Children’s Court
- Safety, harassment, or ongoing risk
If you don’t have one of those angles, we pivot to Google and outrank the article.
Our playbook (no fluff)
1) publisher-facing action (if viable)
We draft and send a targeted legal-style notice to Nine outlining the precise harm, the breaches, and the requested remedy (edit, update, de-index tag, headline change, or full removal). We don’t waste time with emotional pleas — it’s fact, harm, remedy.
2) Google de-indexing (even if the article stays live)
If removal isn’t happening, we go straight to Google. Under their policies, you can sometimes get links removed from search for:
- Outdated / irrelevant personal info
- Excessive / harmful exposure (naming, personal data)
- Court order / privacy / safety grounds
We prepare the evidence, wording, and supporting docs. You don’t have to touch it.
3) Page 1 suppression (the part that actually wins)
We build and distribute authoritative, optimised, branded and neutral assets that outrank Nine:
- Long-form profiles, media placements, and directories
- Press releases and explainer content
- Branded microsites & controlled profiles
- YouTube & supporting social signals
- Strong internal link architecture to stack authority
We don’t stop until Google’s page 1 looks clean for all targeted queries:
- Your name
- Your company
- “Name + city”
- “Name + article title/keywords”
- Variations of the accusation/topic
4) Ongoing defence
Once we’ve buried it, we hold the ground so it doesn’t resurface — persistent content updates, link reinforcement, and SERP monitoring.
Timelines & expectations
We work month-to-month and start immediately. We typically see movement quickly as the new assets index and gain authority. No fake deadlines, no locked contracts — we stay on it until your search looks how it should.
What we need from you (so we can move now)
Send us:
- Your full name / company name exactly as searched
- All article URLs (or we’ll find them if you don’t have them)
- Any legal context, inaccuracies, or privacy angles
- The exact searches showing the worst results
We’ll map the SERPs, prioritise targets, and reply with a concrete action plan.
Let’s fix it.
📞 1800 622 359
✉️ info@reputationstation.com.au
🌐 reputationstation.com.au