Reputation Management Australia – Reputation Station

Tag: management

  • Are People Talking About You Online?

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    Are people talking about you online?

    It’s great to have a social media buzz. Facebook and Twitter are the most popular, but there are many social media outlets where people can promote themselves (and their business) in a very personal way.

    These platforms allow your customers, followers or fans to connect with you, review your product or services, and have their say about your business online. This has the potential to be extremely beneficial for both you and your followers, but if your social media channels are being used badly they can become a breeding ground for negativity.

    Social Media Reputation Management

    We provide social media management services to improve your online image, and this brings a massive opportunity to increase your reach, customer service and profit without having to lift a finger!

    First up we create 30 social media profiles for you. Including all the big ones… Facebook, Twitter, YouTube, Vimeo, LinkedIn, Pinterest etc… (If you already have some of these profiles we can use them or create new ones for you!)

    Once these are set up, we add content, update them and interlink these profiles into a full social media network. We also hook them up to any business websites you have, so when you write a new story, blog or article it gets sent out to all relevant social media as well!

    Now that you have all the most popular social media channels full of helpful and positive information about your company, we use them to interact with your fans. Social Media is one of the best tools to promote yourself online but many business owners don’t want to spend their time creating and updating all their channels, so let us do that for you.

    Promote your business and improve your online reputation!

    Strengthening your online image and promoting your business online should be one of your major concerns when it comes to marketing and advertising. If you don’t have a strong online presence then there are 2 main problems.

    The first problem is that by not being there, people are not seeing you! If they can’t see you then they can’t give you their business. This means that you are losing potential customers who don’t know you exist and you can’t create a community to promote yourself to. If you have a strong social media presence then you can build connections with customers and potential customers so that you stay in their mind. When they go on Facebook they can read about your most recent offers, news or any articles that you have written. You become an authority on the subject.

    The second problem is that if you don’t have a social media presence and somebody writes something negative about you, you don’t have any way to contain and manage the damage this causes to your reputation. If you did have a Facebook account and somebody decided to write a negative review on your page you have the ability to respond to them, help them, and provide them with the service that they possibly felt was lacking in the firs place. And if the damaging comments are completely unfounded then you are able to delete them, whereas if you don’t allow people to vent their frustrations on a media that you can control, they will write these bad reviews elsewhere, somewhere that you can’t control.

    Google Insurance Services

    Social media management is a very big part of Google Insurance, which is protecting your online identity by promoting your business in so many online channels that you own all the results on the first page of Google when people search for you.

    If people talk about you online then you already have the protection of a network of websites, articles, social media, and directory listings to protect you! This means that any negative comments or reviews are out of view when people search for you.

    Reputation Station provides full social media management, reputation management and Google Insurance packages for businesses and individuals.

    Contact us today for a free quote and consultation! We can protect you.

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  • Protect Your Online Identity With Reputation Management

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    Protect Your Online Identity With Rep Management

    Has your online identity come under threat from websites that you would like to hide from public view? Whether you are the victim of web forums that say harmful comments about you, or even news stories that you want to remove, Reputation Station can help.

    Protecting your online image is much more achievable than you might first think. If you have found anything that you don’t want people seeing, you might feel like you have nowhere to turn to, but we are able to outrank these negative websites through a combination of search engine optimisation (SEO) and by creating new websites, social profiles, articles and directory submissions which we fill with positive and useful information about you. We appeal to Google’s search algorithms, which means that when people search for you online they only find good things about you.

    We specialise in turning a negative into a positive. To begin with you only want those bad websites to go away, but once we have achieved that, you are then in control of what people see so you can start promoting yourself and using it to create new business, opportunities or whatever you like.

    The important thing is that you can protect your online identity and control what people see when they search for you. Contact us today for a free quote!

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  • Reinvent Your Brand Image

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    Reinvention is easy!

    If you are looking to reinvent your brand image let us take the headache out of the process!

    Your brand image is who you are as a business, and in terms of online image, we all know that this is becoming increasingly more important, and threats to brand image are increasing with that. If you have reviews or news stories that are damaging your reputation online then reinventing your image can be the right move.

    Big brands do this all the time. It is important to understand that time heals, and with the right change to your online image you can get rid of negativity and present the brand image that you want. We make this whole process very easy. By creating websites that rank at the top of search engines when people search for you, we allow you to control what people see when they search for you. This is how we go about reinventing your brand image.

    Repair Your Brand Image

    If people are finding websites that are harming your brand we understand how damaging this can be, so we discuss how you want to be seen, and then promote this brand image across all avenues. We can fully manage your social media marketing as well as your websites. We create minisites and articles, reviews and blogs. All of these are optimised to outrank negative information, and the end result means that when people search for you in Google the whole first page is controlled by you. So think about what brand image you would like to project… and we will do the rest.

    You don’t have to live with things the way they are. You can change them at any time. Contact us today to see how!

  • Does Lara Bingle Need Reputation Management?

    Sydney born model Lara Bingle is all over the press at the moment. Having recently launched her reality TV show ‘Being Lara Bingle’ she has been getting a lot of publicity, but not all of it so positive.

    Is it going to help or hinder her career?

    Making a reality show is a brave move, especially for a lesser known model. It could seriously make or break her career.

    There has been scandal over nude photos (both in the past and recently) a car accident in which she allegedly hit a motorcyclist & this week tweeting a picture of impoverished children smoking cigarettes with the caption “Poverty stricken but still cool as f—’’. Twitter fans were not impressed, and the backlash led to Lara taking it down.

    One celebrity agent thinks her show is not good for her profile.

    “We’ve pulled the curtains back on Lara and what you see is not pretty. It has exposed her and she’s no longer an enigma. We now know what drives her and that’s not a lot,” the leading agent, who asked not to be named, told The Sunday Telegraph.

    She goes on to say “She’s not intelligent, she’s fumbling from one episode to the next and I think that would turn a lot of companies off. They’d think, ‘Well what are we aligning ourselves with? We’re aligning ourselves with someone who is a bogan’.”

    This is a pretty damaging critique.

    Having not showed up in court today over the car accident, she instead appeared on radio station Nova 969, where she read excerpts of the popular E L James’ erotic novel ’50 Shades of Grey’.

    What do you think? Does Lara need Reputation Management?  And will her career be affected negatively by recent events?

  • Online Reputation Management

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    Protect Your Online Reputation

    How you are percieved online can dramatically affect how succesful you are as a business, and because of this reputation management is one of the most popular web services in recent years as it allows businesses and indivduals to manage how they are seen online.

    Business Reputation Management allows companies to repair damage done by negative reviews, bad comments or news stories which affect their online reputation. When people search for you online if one of the results is a website with poor reviews and damning comments they are unlikely to want to do business with you.

    Controlling Your Online Image?

    If you own every result on the first page of Google and other search engines then you get to control what they see!

    Our Reputation Management Services allow you to protect your business by not only getting rid of websites that are hurting your reputation, but replace them with websites, social profiles, articles, blog posts and press releases that promote your company.

    Now when people search for you they only see the positive. This is reputation management and it is extremely powerful.

    Contact us today for a free quote! We can discuss your situation and turn a negative into a positive.

  • Got Negative Reviews Online?

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    do you have negative reviews online?

    We deal with many businesses who have been running for years and have a great reputation. Some of them have built their reputation through the years by providing excellent service to their customers…

    But a negative business review can undo all those years of good work!

    The internet has changed the game. More and more people are coming online and reviewing businesses so that other people can get an understanding of what to expect if they deal with them.

    Even if your company has a great reputation off the internet, one bad review online can cause a loss of business and a lack of trust. Because of this more and more businesses are asking us for Business Reputation Management.

    We create a network of websites, articles, social profiles, bookmarks, and directory listsings with fresh and positive information about your business. We then optimise them so that when people search for you they only find glowing reviews and useful content. We hide negative reviews, comments, and websites so that you gain back control of your online reputation.

    This then allows you to promote your company, show how great your reputation is, and redifine your online image.

    Contact us today for a free quote and get rid of those bad reviews.

     

  • How Long Does Reputation Management Take?

    This is a question that we are frequently asked because when you find something online that you don’t want people to see, time is of the essence.

    Because Reputation Station is so successful at repairing reputations online, we have built tried and tested strategies which work quickly. There are certain standard practices that some brand image agencies don’t even know about, but we see it as our job to continuously improve the speed at which we get our clients results.

    What You’ll See in The First Month

    When we get a new client for reputation management services we instantly create social media profiles and link them together. We then add fresh & unique content to these profiles and begin advanced link building strategies in order to give them more authority in Google’s search algorithms.

    Within the first month you will see these social profiles ranking on the first page. From there we harness the strength and flexibility of these profiles to demote negative websites that you are looking to get rid of.

    In many cases we manage to remove negative websites from the first page of Google within 2-3 months! When you compare this to some brand image and reputation management companies that will quote you 4-6 months. We are so sure about our ability to quickly manage online reputations that we put in place guarantees so if we don’t succeed to dominate the first page of search engines within the agreed timeframe, we work for free until we do!

    The Truth About Reputation Management

    We understand that you want to take back control of your online image as quickly as possible, but Google indexes websites based on their authority. Some factors that affect website authority (page rank) is the amount of time this offending website has been around, the amount of content on the site, and the amount of links which point towards it.

    Because of this we have to quickly and effectively optimise, and build high quality links to these new profiles and websites that we use to rebuild your reputation. Realistically this takes time for Google to index and to rank.

    We have years of search engine optimisation experience and in an ever-changing industry we stay ahead of the curve and deliver the best results.

    Contact us today for a free quote!

  • Reputation Management Strategy

    Strategy Overview

    The strategy will be to create a main site, a number of mini-sites, social profiles, directory listings and articles to become more relevant for the targeted keywords. This in turn will force the offending pages down and then off of the page.

    The created pages, profiles and articles will be linked together where possible, and will also have outside links built to them. This will help to push them up the Google ranks.

     

    Main Website

    If you have a main website this will be the primary focus of a reputation management strategy. We use advanced Search Engine Optimisation (SEO) techniques to improve your website’s rankings. We also link to this main website with a wide range of techniques listed below to help move this main website to the top of the results page.

     

    Mini sites

    Mini sites are websites that we optimise with keyword rich content and interlink so that we can create a network of sites with relevant content. This allows them to rank well for the specific keywords, and push down negative websites which are looking to hide. These mini sites will be 3-4 pages and will be boosted with content and links like the main website.

    We recommend buying the extra domains to help with the campaign:

     

    Social Media Profiles

    We will create the following social profiles:

    –          Facebook

    –          Twitter

    –          YouTube

    –          LinkedIn

    –          Google +

    –          Tumblr

    Social Media profiles are very powerful tools to rank for certain keywords, as they can be used to rank in search engines for your specific name, and not only do they allow you to dominate the search engine results page, but they allow you to connect with potential clients and promote special offers, provide up-to-date news and build a following.


    Social bookmarking

    We submit to social book marking sites like www.kwoff.com, www.digg.com, www.stumbleupon, www.reddit.com and many more. Social bookmarking is a very organic and natural way to provide links to your websites. With a good social bookmarking strategy, we write positive comments about you and your company, which helps to improve the rankings of your website and mini sites. This also creates a lot of positive reviews all over the internet to promote you.


    WordPress Blog

    While the main site is being built, we will set up and utilise www.examplesite.wordpress.com. This provides us with another place on the internet with positive information about you. We can then link this to your other websites and build a valuable network to help outrank the offending websites and this gives you another avenue to market towards potential clients when the negative websites have been demoted to the lower pages in search engines.

     

    Article Submissions

    We will submit articles to high page rank article sites like www.ezinearticles.com  and other article sites. Again this provides a glowing account of your services and is a powerful tool to provide quality links to other websites that we want to move above the offending websites.

     

    Directory Listings

    We will submit the locations of the clinics to online directories like True Local, Start Local, Hot Frog and many more. Directory listings help to provide industry specific links to your websites, which increase their rankings. This also increases your authority in Google’s eyes.

  • When you search online…

    What do you find when you Google your company or name?

    When someone types in your name, or company in to a search engine, do they see anything which you don’t want them to see? If they search for you and they see some negative comments about you, what are they going to think? Will they decide that even though people are saying bad things about your company, that they will still go with you and still give you the business which they could easily give to someone else instead? Probably not.

    So get rid of the negative reviews!

    Ok so someone has searched for you, and in the results page they can see someone complaining that your product was awful. That your customer service was awful. Or the most common internet attack… They are calling you a SCAM.

    Right there staring you in the face! So what do you do? Well you can argue with them, and you can reply to their comments with some attempt to clear your name, but you’re only fanning the flames. You’re adding fuel to the fire and causing yourself more and more problems. By giving it attention you are potentially giving it more power, and this can become a bigger problem.

    Replace bad reviews with good ones and actually improve your reputation

    Reputation Management is a completely different mindset. It works on the principles of advertising and marketing. It’s good PR. It’s appealling to your customer base.

    We create web pages on strong websites with positive reviews of your products.

    We create social media and web 2.0 profiles for your company so that when people search for you, they find these great opportunities to learn more about you.

    We create articles and product reviews and then use SEO techniques to move these to the top of page 1 in your search results.

    We take that bad review and swamp it in positive and highly optimised content. The result is that this offending webpage which is destroying your online reputation becomes pushed down to the lower echelons of the web, where it will never be read again. But more than that, the result is when people search for you, you own the whole of the first page. You control the content that they read, and in this way you now have a powerful tool to dominate search results and even market new products and offers using these resources.

    Contact us today for Reputation Management in Australia!

  • Is Search Suppression Sneaky?

    Reputation management can be a service more companies than ever before are investing in. A bad online reputation is the nail in the coffin for a struggling company. And a poor online reputation could be detrimental for businesses – tiny and large. People utilize web and the critical reviews posted by others to aid them narrow down lists of potential suppliers. 

    What will your prospects find when they seek to look you up on line?

    Zero reputation can hit you up for customers as prospects may not provide chance because they don’t uncover much feedback about one. But a bad reputation is even more difficult than no reputation in anyway. A solid value record and promise of excellence will convince people to offer a chance. But seeing numerous bad reviews could have terrible consequences on your business and turn off potential customers as well as existing customers who could read a bad review and develop enough to a distaste that they stop using the services of you. What can you decide to do about a bad analysis? Search suppression techniques fuelled through SEO (search engine optimisation) may help. SEO can work in your favor with bringing website targeted visitors in but SEO tactics are also able to help you with research suppression, too.

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    search engine suppression

    What is normally Search Suppression?

    By strategically being employed at outranking bad feedback, you could do some damage control and lower the odds of a review’s negative consequence. If, for example, you can outrank a bad critique with good reviews, there’s more potential for prospective customers seeing a 100 good reviews compared to one bad one. Many companies will enlist aid from an SEO company to try and help them get rid of bad reviews or harmful rep. While you can’t frequently eliminate something from the position in search results pages, you can, doubtless, bury those results so that there is results ahead of negative reviews. If people find out both, they may still provide you an opportunity – particularly they believe you get bad feedback seriously. As the average searcher doesn’t search at night first page of The search engines results, your SEO company could seriously help create optimized content the fact that helps bad reviews fall off that highly observable first page.

    Is Search suppression Sneaky?

    You might think this trying to suppress search engine optimisation results that you don’t enjoy is sneaky. But damage control is significant and if you ethically carry through a search suppression advertising campaign, you don’t have being sneaky. You shouldn’t attempt just about anything unethical but by benefiting proven marketing techniques and search engine optimisation to optimise your recognition, you can limit often times substantial damage. Playing up an optimistic angle on good promotion or toning down regarding negative publicity, how they really handle it should always have repercussions. These actions and reactions of your company or the individual ought to be thoroughly followed online. This online reputation management is a continuous cycle that you should refined and acted upon so that you are able to have a successful career online.

    Maintaining what others say about entirely difficult, but with support, people can often have a very good positive opinion about you. With all the social media on the web, it can be hard to hold negative feedback from escaping .