You’re reading a headline. And there it is. Your name. Out in the open. In bold.
Maybe it’s a local news site. Maybe it’s national. Maybe it’s just one paragraph in a bigger story. But it doesn’t matter — because your name’s in it, and Google has picked it up.
Now whenever someone searches you — for a job, for business, for personal reasons — that article is front and centre. Staring them down. And even if you’re not the focus, even if you didn’t do anything wrong, people are going to assume the worst.
At Reputation Station, we help people across Australia get their name out of damaging or unwanted news stories — or bury them so deep in Google that no one ever finds them.
Because if you’ve been named in the media, even once, and it’s still ranking online? You’re at risk of being defined by a single story — forever.
“It was just one line in an article — why is it still ranking?”
Because Google doesn’t need context. It doesn’t read tone. It just crawls names, keywords, links, and authority.
News sites in Australia — even small ones like PerthNow, Daily Telegraph, The Herald Sun, or ABC Local — have strong domain authority. That means Google ranks them high. If your name’s mentioned anywhere in that article, it’ll be picked up and indexed fast.
Even if the article itself isn’t directly about you. Even if you were cleared. Even if it happened years ago.
Google doesn’t forget. And once it’s there, it doesn’t just go away on its own.
So what can you actually do about it?
If you’re named in a news article and it’s damaging your reputation, your business, or your career — you’ve got options.
At Reputation Station, we take a tactical, personalised approach that can include:
- Formal takedown requests to the original publisher (especially if the information is inaccurate, defamatory, or legally risky).
- De-indexing requests to Google, citing privacy breaches, right to erasure, or outdated/irrelevant content.
- Content suppression, where we publish new, high-quality, search-optimised material to outrank and bury the article.
We’ve had names removed from news sites. We’ve had paragraphs rewritten. We’ve had entire pages de-indexed. And where that wasn’t possible? We built digital reputations strong enough to push the article off page one completely.
Whatever your situation, we know how to fight it — fast and quietly.
Timing matters — the longer it’s up, the more damage it does
People assume that old stories fade. They don’t. Google’s memory is long. If anything, the longer it sits, the more backlinks it accumulates — and the higher it ranks. That’s why you see articles from 2014 still sitting at the top of your name search.
And the longer it’s visible? The more people read it. Clients. Employers. Friends. Strangers. Even your kids.
That article becomes a part of your digital identity — whether it’s fair or not.
So if you’re sitting on this, hoping it’ll go away — don’t. Fix it before it spreads.
We’ve helped everyday Australians get their name back
A Brisbane dad wrongly named in a neighbourhood dispute story.
A Sydney business owner mentioned in a legal article even though they weren’t involved in the case.
A student quoted out of context in a heated news piece that got syndicated across five sites.
We removed names, rewrote headlines, got paragraphs deleted, and buried links into Google’s digital graveyard.
You don’t have to be famous to deserve fairness. You just need the right team behind you.
If you’ve been named and it’s hurting you — we’re ready
One conversation. One plan. One team to handle the cleanup so you don’t have to keep explaining yourself.
📞 1800 622 359
📩 info@reputationstation.com.au
🌐 www.reputationstation.com.au
Your name isn’t the problem. That article is. Let’s fix that.
