You shouldn’t let a negative news article on Google or any other browser or platform to destroy your online reputation.

Some people assume that there is no solution to restore low internet credibility after a disappointing news article was being taken up by the media and released in an online newspaper report where it can be quickly identified by Bing, Google, and other browsers.

The point to be considered is, no business is safe from misleading or negative news articles, reports, or content. In fact, the larger the business, the more probable it is that the press will turn your positive reputation to defame-able or false news.

Leaving it behind, either that particular news or piece of content is real or not, it could affect you or your brand in the worst way. It may impact your regular or new customer decisions, brand sentiment, vendor trust, and even your daily, monthly, or even yearly revenue.

Therefore, it’s crucial for your brand or your business to remove that particular negative news article from Google and compensate them with some positive and persuasive content that demonstrates your company’s real image and its leadership.

If you are currently facing a negative news article that has a good or high ranking in Google search engine or in other browsers too, there are three main strategies that you can opt to remove or hide that harmful content. These are:

Try to Go for a Complete Removal:

First of all, you need to contact the author who published content or the website owner on which that content or news article was being posted. If the publisher or admin of that web site agrees to delete the article immediately, the relevant link will also be withdrawn from the search engine results. This is a perfect solution and the first choice that you should consider.

De-Indexing:

2. De-Indexing: If the negative news article is de-indexed, the URL connected with that article will be simply erased or go invisible from search engine results. Very often, the biggest problem with the negative news article or content is not actually the fact that it is published on the internet, but also the fact that it usually ranks so high that people notice or reach it very quickly. In most cases, the de-indexing of that news article URL or link to the bad article is just as effective as the full removal of that post from the internet.

Redaction:

In very few cases, the press release will agree to remove (redact) your details from a damaging news article. This is most likely to occur in cases where even you are not the primary subject of the report, but you become the victim of violence, and the news article about the occurrence ranks high in the search engine results of your name. If your information is redacted from that news article, the reference (URL) connected with the article will also be deleted with some time from the search engine results.

The truth is that most media organizations will not delete, de-index, or redact your name or information from negative news articles, pushing you in a position to think about an alternate solution. The very next approach to fix the harm caused by that misleading or negative content is to suppress or bury it deeper in search engine results or on Google page 2 + where it would be impossible to be viewed.

The proper term used for this method is “search engine suppression,” which includes the establishment of new complementary web resources and links to force down the negative news article or content deep and far away from the very first page of Google. Google’s rules for suppressing or burring a negative news article on page 2 + vary enormously and depend on many things. In certain cases, suppression or hiding content is not only effective in eliminating the negativity about you or your brand from the first page of search results, but it also helps to improve your personal brand and to portray your company in a positive light.

In Short:

The most important fact to consider when coping with a bad news article on the Web is to devise a proper plan according to the situation and to be rational. It may be normal to feel a surge of anger or frustration and trepidation while seeing a bad article about your business or about yourself. Instead of reacting to that negativity immediately or without tackling the situation, redirect your energy in devising a strategy to remove or suppress that piece of content. If you’re looking for a professional to do it for your business or your own reputation, you can contact our team. All the best 🙂