Reputation Management Australia – Reputation Station

Author: ReputationStation

  • Why Do I need a Brand Protection Agency?

    brand-protection-agency
    Brand Protection is Essential

    We accept the internet as an everyday part of our lives. It’s hard to remember what the world was like before the internet came and changed the world forever. Back in the day, before the world wide web, internet forums, social media and chat rooms information did not flow as freely between people. This is definitely a very different world to the world we once new.

    Information Travels Fast in The Modern World…

    The internet has given everyone a voice, which is brilliant. Free speech and the freedom to say what you feel is one of the most important and valuable parts of being human. Anyone with an internet connection has the ability to voice their view to the rest of the world, and we want this to continue for eternity. Everybody should have the right to air their views. The amount of people that you can reach with a comment or product review nowadays is unprecedented, especially if you compare it to 20 years ago when the most you could hope for is to write to a newspaper, complain to a watchdog or call a company personally, and try to get through to a senior manager.

    Consumers Can Say What They Like About Your Company

    If your customer has a bad experience and decides to vent their anger or disappointment on a public arena, it can reach hundreds and even thousands of people very easily in this modern era. And with this power, comes a new concern for brand protection. It is more important than ever for a business to manage their online reputation properly, and this is why brand protection is increasingly more popular for modern companies.

    Protect Your Brand

    So with this online stage, comes many threats to a businesses brand. If someone goes on Facebook or a web forum and starts laying in to your product or service there is a very high chance that when people search for your business name they will find the offending comments and decide against becoming your customer. This is very damaging to a company, and so we have the ability to relegate these pages to the 2nd page of search results or below by creating websites, online profiles and reviews that are optimised to out-rank, and thus push down anything which is damaging your reputation.

    For Brand Protection contact Reputation Station right now for a free custom quote!

    info@reputationstation.com.au

  • Reputation Management Strategy

    Strategy Overview

    The strategy will be to create a main site, a number of mini-sites, social profiles, directory listings and articles to become more relevant for the targeted keywords. This in turn will force the offending pages down and then off of the page.

    The created pages, profiles and articles will be linked together where possible, and will also have outside links built to them. This will help to push them up the Google ranks.

     

    Main Website

    If you have a main website this will be the primary focus of a reputation management strategy. We use advanced Search Engine Optimisation (SEO) techniques to improve your website’s rankings. We also link to this main website with a wide range of techniques listed below to help move this main website to the top of the results page.

     

    Mini sites

    Mini sites are websites that we optimise with keyword rich content and interlink so that we can create a network of sites with relevant content. This allows them to rank well for the specific keywords, and push down negative websites which are looking to hide. These mini sites will be 3-4 pages and will be boosted with content and links like the main website.

    We recommend buying the extra domains to help with the campaign:

     

    Social Media Profiles

    We will create the following social profiles:

    –          Facebook

    –          Twitter

    –          YouTube

    –          LinkedIn

    –          Google +

    –          Tumblr

    Social Media profiles are very powerful tools to rank for certain keywords, as they can be used to rank in search engines for your specific name, and not only do they allow you to dominate the search engine results page, but they allow you to connect with potential clients and promote special offers, provide up-to-date news and build a following.


    Social bookmarking

    We submit to social book marking sites like www.kwoff.com, www.digg.com, www.stumbleupon, www.reddit.com and many more. Social bookmarking is a very organic and natural way to provide links to your websites. With a good social bookmarking strategy, we write positive comments about you and your company, which helps to improve the rankings of your website and mini sites. This also creates a lot of positive reviews all over the internet to promote you.


    WordPress Blog

    While the main site is being built, we will set up and utilise www.examplesite.wordpress.com. This provides us with another place on the internet with positive information about you. We can then link this to your other websites and build a valuable network to help outrank the offending websites and this gives you another avenue to market towards potential clients when the negative websites have been demoted to the lower pages in search engines.

     

    Article Submissions

    We will submit articles to high page rank article sites like www.ezinearticles.com  and other article sites. Again this provides a glowing account of your services and is a powerful tool to provide quality links to other websites that we want to move above the offending websites.

     

    Directory Listings

    We will submit the locations of the clinics to online directories like True Local, Start Local, Hot Frog and many more. Directory listings help to provide industry specific links to your websites, which increase their rankings. This also increases your authority in Google’s eyes.

  • Repair Your Reputation with Reputation Repair!

    How Do I repair my online reputation?

    reputation-repair
    Reputation Repair

    Online reputation is very important. When someone damages your online reputation it seems like you have no way to repair the damage. Reputation Station will help.

    Removing negative comments, reviews and negative content from the 1st page of Google quickly as possible and keeping it off the first page is the primary focus of reputation repair. Reputation Station gives you lasting results!

    How do we repair your reputation?

    We tailor our services to your specific industry and circumstance. When we put a plan together our objective is always the same, to repair your reputation as quickly, effectively as possible, and to keep it hidden. We provide a bespoke service to our clients as each situation is different. We have many different techniques to repair the damage caused by negative comments.

    SEO + Social Media = Online Reputation Management

    By combining state of the art SEO (Search Engine Optimization) and SMO (Social Media Optimization) techniques we move positive content above negative content driving it off the 1st page or better. The positive content are websites that you control like company profiles on Facebook, Twitter, and LinkedIn or blogs on popular websites like Blogger. Multimedia websites can also be used like Flickr and Youtube to show off company photos and videos. We can create 100′s of websites, profiles, and blogs on the Internets highest ranking websites.

    We do all the work of creating profiles and posting professionally written content to blogs. All the content is approved by you first or we can post content you provide. After the websites are created we drive up their popularity on search engines. This drives down negative content and replaces it with your websites. As a bonus we also use our techniques for your company website to boost it’s popularity in search results. You get FREE SEO for your website!

    There are many techniques that we use to get rid of negative content and replace it with controllable positive websites.

    Contact Reputation Station today to begin repairing your online reputation.

    [contact_form]

  • Bad Publicity Removal

    The moment you read bad publicity about your company your heart drops…

    It’s right there in the search results when you look for your company online, which means that everyone else searching for your services will find it too. It must be a terrible feeling. What if your competitors find it, and they pass it around? What if a potential customer reads it and decides to go with someone else? This is a very real, and tremendously damaging situation… So what can you do about it?

    We specialise in removing bad publicity online

    At Reputation Station we realise the importance of online reputation management. We are experts at Search Engine Optimisation, and we understand what it takes to replace negative content from a website with new content in order to push the offending website down in the rankings.

    Once there is something negative about you or your company online there are only 2 ways to stop people seeing it. Either the content has to removed by the person that wrote it, or that content has to be pushed down in to the depths of the internet so that it can not be found. The problem with removing it outright, is that it’s just not practical. Even if you could contact the person that wrote it, why would they go out of their way to take it down when they felt passionate enough in the first place to post it?

    There is also the danger of fanning the flames if you contact this person, because giving more attention to the problem can create even more trouble. What if that person decides to write a follow up, shares the post with someone else or a war of words erupts, whereby it’s possible that you could be dealing with more than one negative webpage?!

    We have dealt with clients that have read negative comments about them in forums, and then registered on that forum, and replied to the initial post. DON’T EVER DO THIS! It’s the worst thing you can do. Engaging in online arguments is terrible for your business reputation, and it gives credibility to the cause of the original post because you are going after them on a public forum.

    Online Reputation Management

    Reputation Station creates new articles, reviews, websites and social media profiles for you, and then optimises them to outrank the offending websites. This allows people searching for you to find a lot of positive information, pushes the negative out of sight, and most importantly allows you to have multiple platforms to communicate and engage with your customers.

    If you have 5 positions on Google covered then you have 5 opportunities to reach them. And because you have full control over what content goes on these sites you can turn a negative in to a positive. You can connect with new customers, promote special offers, and inform them of company news. This allows you to dominate the Search Engine Results Page (SERP)  and take control of your online reputation.

     

  • We Manage Your Online Reputation

    Being on the first page of Google is essential in online business.

    If you’re not on the first page of a Search Engine Results Page (SERP) then you’re just not cutting it. But the real problem is when someone searches for you and instead of finding your website, they find some negative press about you.

    You need Business Reputation Management

    You website has to show at the top of Google if you are to properly manage how people see you online. If you don’t have control of what people read about you, you are at the mercy of others. We help you take control of your online reputation, and not only manage any negative websites that are hurting your brand image, but also create and rank websites that promote your business online.

    Google Results Page Domination

    At Reputation Station, our aim is to create websites, social media profiles and articles which dominate the whole first page of Google. This way it pushes offending negative comments down on to the 2nd page, and it also allows you 10 places to promote your business. Imagine owning every single result on the first page of Google. This is known as Google Insurance. So when people search for you, your business, or your product, you have the tools to promote your business to them. Think of the possibilities.

    Online Business Promotion in Australia

    If you would like us to manage your online reputation or promote your business online contact us today and take the steps needed to have full control over what people read when they read about you. We can transform a bad situation in to an opportunity to promote new products, ventures, give details of sales and special offers, and also connect with your customer base.

    Contact Reputation Station today to get started.

  • Reactive or Proactive Reputation Management?

    Reactive Reputation Management…

    is most popular… and it’s clear why. Until you have negative comments on the internet or a bad review about your company, most people will not have been interested in Reputation Management in Australia. And this is fine. The general idea is that if you have a good reputation online, you always will and so there is no need for it.

    But as soon as you see the offending website with those negative comments, all you can think about is getting rid of it. This usually starts a learning process where this service of repairing the damage caused comes in to play. It’s reactive because the first strike has already occured. The blow has been struck, and now you have to limit the damage and find a way to heal the wounds.

    You read and learn about reputation management, and then you begin to understand that this type of service does not happen overnight. But having signed up for rep management and given the time scales, you start to see how beneficial this service is, in not only getting rid of negative reviews, but also in promoting your company in more than one place on the internet.

    Proactive Reputation Management

    Proactive Reputation Management is the best way to protect your online business, brand or image. By creating multiple websites, hubs, blogs, social profiles and networks online you can take more than one position in a search engine results page. So when someone searches for you, they don’t just get your website, they get 5 more sites from different sources which occupy the first page of results. This is also known as Google Insurance

    Not only does this help you when disaster strikes and you get a bad review that you need to hide because you have many more resources to promote, and thus use to demote the offending website. But you also have a wider range of influence when it comes to promoting your products, reaching new customers, and connecting with your current client base.

     

  • When you search online…

    What do you find when you Google your company or name?

    When someone types in your name, or company in to a search engine, do they see anything which you don’t want them to see? If they search for you and they see some negative comments about you, what are they going to think? Will they decide that even though people are saying bad things about your company, that they will still go with you and still give you the business which they could easily give to someone else instead? Probably not.

    So get rid of the negative reviews!

    Ok so someone has searched for you, and in the results page they can see someone complaining that your product was awful. That your customer service was awful. Or the most common internet attack… They are calling you a SCAM.

    Right there staring you in the face! So what do you do? Well you can argue with them, and you can reply to their comments with some attempt to clear your name, but you’re only fanning the flames. You’re adding fuel to the fire and causing yourself more and more problems. By giving it attention you are potentially giving it more power, and this can become a bigger problem.

    Replace bad reviews with good ones and actually improve your reputation

    Reputation Management is a completely different mindset. It works on the principles of advertising and marketing. It’s good PR. It’s appealling to your customer base.

    We create web pages on strong websites with positive reviews of your products.

    We create social media and web 2.0 profiles for your company so that when people search for you, they find these great opportunities to learn more about you.

    We create articles and product reviews and then use SEO techniques to move these to the top of page 1 in your search results.

    We take that bad review and swamp it in positive and highly optimised content. The result is that this offending webpage which is destroying your online reputation becomes pushed down to the lower echelons of the web, where it will never be read again. But more than that, the result is when people search for you, you own the whole of the first page. You control the content that they read, and in this way you now have a powerful tool to dominate search results and even market new products and offers using these resources.

    Contact us today for Reputation Management in Australia!

  • Tips to Improve your Online Reputation

    Here are 4 quick suggestions to get you started:

    1. Site links

    Assuming your homepage ranks first when someone searches for your brand, Google should also return two indented columns of internal pages ahead of the second organic result. The number of internal pages – or site links – displayed will depend on the quality, popularity and crawlability of the pages on your site below the homepage.

    This will be the first thing people see when they Google you. To ensure you have a strong showing in your site links, you should make sure that you develop relevant landing pages and other second tier content that can rank in its own right and acquire inbound links and direct traffic.

    2. Active blogging

    Google and other major search engines have a strong bias towards fresh content and they will crawl pages more often if they are regularly updated. This means an active company blog or newsfeed can be a great asset.

    Usually you want to post blogs or news articles on your domain to add to the authority of the site, grow your search presence and help drive visitors to deeper, high-value pages. But if reputation management is a primary concern and you have the budget to do both, it can be a good idea to set up a separate blog or news site.

    If you’re committed to maintaining it, this site will build its own authority and links over time and it will give you another result in brand searches that you control.

    3. Social sharing

    Another great benefit of active blogging is that you can share your posts on social media. If your LinkedIn, Facebook and Twitter accounts have optimised profiles, regular updates and links to relevant and useful material, they should all be page one results for your brand searches. If you have other types of content at your disposal, you can add profiles on video-sharing sites like YouTube and photo hosting sites like Flickr to that list.

    Additionally, if you have social-friendly executives who can share, post and tweet useful stuff, their profiles can become assets for your brand protection. As individuals, they can also make use of Q&A sites like Quora and LinkedIn Answers, they can blog on relevant and authoritative third party sites and get involved in forum debates.

    This kind of activity will not only give Google something of yours to return in brand searches, but it will also make a genuine, positive contribution to discussions around your business, your products and your industry.

    4. Listening and responding

    The internet is all about two-way conversations these days, so an important part of being active and creating useful content is listening to what people are saying about you and the issues you’re interested in. It won’t always be appropriate to respond directly, but you should at least know what’s being said so that you can make an informed decision.

    If you’re a customer-facing business, for example, you can encourage people to tweet at you with questions and problems. By tweeting back with acknowledgements, updates and solutions, you’ll show that you’re paying attention and taking action.

  • Business Protection Online

    business-protection-online
    Protect Your Online Business

    The need to

    protect your business online

    With the arrival of the internet came a lot of new possibilities for businesses. An opportunity for companies and individuals to create a website, showcase their products and services online, and even sell those products and services. With the arrival of social media, forums and blogging came an opportunity for consumers to voice their opinion on companies, products and services. This is great as free speech is essential as we move forward in a digital age.

    But with all of these changes to the way we communicate, comes new dangers for companies. A slanderous comment from a competitor, or a scathing review of your product can leave you with a very bad online reputation, even if it is completely unjustified.

    How to protect your business

    We are able to protect your business by creating and optimising fresh content so that it pushes negative blog posts, reviews, forum messages from the first page of Google, and out of view.

    We offer full Google Insurance services whereby you can dominate the first page of Google with positive reviews of your company and services so that your online reputation is glowing. This ensures that it’s very difficult for a bad review to penetrate the strong positive image which we create for you.

    Protecting your business is our business, and we have a wide range of services and strategies to protect your online image and defending your reputation.

    Contact Reputation Station today and speak to an expert!

  • Is Search Suppression Sneaky?

    Reputation management can be a service more companies than ever before are investing in. A bad online reputation is the nail in the coffin for a struggling company. And a poor online reputation could be detrimental for businesses – tiny and large. People utilize web and the critical reviews posted by others to aid them narrow down lists of potential suppliers. 

    What will your prospects find when they seek to look you up on line?

    Zero reputation can hit you up for customers as prospects may not provide chance because they don’t uncover much feedback about one. But a bad reputation is even more difficult than no reputation in anyway. A solid value record and promise of excellence will convince people to offer a chance. But seeing numerous bad reviews could have terrible consequences on your business and turn off potential customers as well as existing customers who could read a bad review and develop enough to a distaste that they stop using the services of you. What can you decide to do about a bad analysis? Search suppression techniques fuelled through SEO (search engine optimisation) may help. SEO can work in your favor with bringing website targeted visitors in but SEO tactics are also able to help you with research suppression, too.

    search-suppression
    search engine suppression

    What is normally Search Suppression?

    By strategically being employed at outranking bad feedback, you could do some damage control and lower the odds of a review’s negative consequence. If, for example, you can outrank a bad critique with good reviews, there’s more potential for prospective customers seeing a 100 good reviews compared to one bad one. Many companies will enlist aid from an SEO company to try and help them get rid of bad reviews or harmful rep. While you can’t frequently eliminate something from the position in search results pages, you can, doubtless, bury those results so that there is results ahead of negative reviews. If people find out both, they may still provide you an opportunity – particularly they believe you get bad feedback seriously. As the average searcher doesn’t search at night first page of The search engines results, your SEO company could seriously help create optimized content the fact that helps bad reviews fall off that highly observable first page.

    Is Search suppression Sneaky?

    You might think this trying to suppress search engine optimisation results that you don’t enjoy is sneaky. But damage control is significant and if you ethically carry through a search suppression advertising campaign, you don’t have being sneaky. You shouldn’t attempt just about anything unethical but by benefiting proven marketing techniques and search engine optimisation to optimise your recognition, you can limit often times substantial damage. Playing up an optimistic angle on good promotion or toning down regarding negative publicity, how they really handle it should always have repercussions. These actions and reactions of your company or the individual ought to be thoroughly followed online. This online reputation management is a continuous cycle that you should refined and acted upon so that you are able to have a successful career online.

    Maintaining what others say about entirely difficult, but with support, people can often have a very good positive opinion about you. With all the social media on the web, it can be hard to hold negative feedback from escaping .