You may think an article from five, ten, even fifteen years ago would disappear over time — but with today’s search algorithms and news archives, old media coverage still dominates Page 1 of Google. These outdated pieces are often misleading, irrelevant, or no longer reflect who you are today — yet they continue to cost jobs, clients, relationships, and reputation.
At Reputation Ace, we specialise in removing or burying archived news content from Google. Whether it’s a legacy report, legal matter, or press piece from another era, we’ll clear your digital name and push the past out of view.
Why Old News Articles Still Rank
Most Australian news outlets — including SMH, Herald Sun, The Australian, Daily Mail, ABC, and News.com.au — maintain extensive archives. These articles:
- Are preserved in full, with your name in the title, URL, and metadata
- Still rank high on Google for name + keyword/location searches
- Are often scraped or copied onto aggregator sites
- May appear in PDF archives, legal record sites, and Google News indexes
And worst of all — Google doesn’t care how old it is, unless someone forces a removal or buries it with better content.
Our Approach to Archived News Content Removal
🔴 1. Takedown Requests to the Publisher
Even if the article is old, we can request:
- Removal
- Name redaction
- Update of SEO metadata or indexing settings
We focus on:
- Spent convictions (legally protected)
- No longer relevant / disproportionate exposure
- Privacy breaches under Australian law
- Reputational harm with supporting evidence
- If applicable, legal resolution or exoneration since the article was published
We don’t use “please” emails — we present hard, structured reasons.
🟡 2. Google De-Indexing Requests
If the publisher won’t remove it, we file a detailed removal request directly with Google Australia under their outdated content policy.
We submit:
- The link(s)
- A formal explanation of harm, irrelevance, or legal context
- Personal impact details (mental health, career, safety, etc.)
Google may de-list the article from your name search, even if it stays online.
🟢 3. Full Content Suppression Strategy
Our most successful strategy is a long-term suppression campaign, where we outrank the old article with stronger, newer, and more relevant content.
We create:
- Branded and neutral blog content
- News-style press releases
- Positive business profiles and articles
- YouTube and social media signals
- High-authority backlinks and interlinked domains
This pushes the archived content off Page 1 — and once it drops to Page 2 or 3, it’s essentially invisible to 99% of users.
Timelines and Commitment
We work month-to-month, starting immediately.
You’ll often see movement within 5–7 days, with full suppression usually complete in 3–4 months, depending on how widespread the archived content is.
Our service is $995 AUD/month — no setup fees, no tie-ins, just consistent reputation repair until it’s fixed.
Let’s Fix This Permanently
To get started, send us:
- Your full name
- Any archived article links you’ve found
- Optional: any legal or factual updates that show why the article should go
We’ll respond fast with a game plan that actually works.
📞 Click to call: 1800 622 359
✉️ info@reputationace.com
🌐 www.reputationace.com
