We accept the internet as an everyday part of our lives. It’s hard to remember what the world was like before the internet came and changed the world forever. Back in the day, before the world wide web, internet forums, social media and chat rooms information did not flow as freely between people. This is definitely a very different world to the world we once new.
Information Travels Fast in The Modern World…
The internet has given everyone a voice, which is brilliant. Free speech and the freedom to say what you feel is one of the most important and valuable parts of being human. Anyone with an internet connection has the ability to voice their view to the rest of the world, and we want this to continue for eternity. Everybody should have the right to air their views. The amount of people that you can reach with a comment or product review nowadays is unprecedented, especially if you compare it to 20 years ago when the most you could hope for is to write to a newspaper, complain to a watchdog or call a company personally, and try to get through to a senior manager.
Consumers Can Say What They Like About Your Company
If your customer has a bad experience and decides to vent their anger or disappointment on a public arena, it can reach hundreds and even thousands of people very easily in this modern era. And with this power, comes a new concern for brand protection. It is more important than ever for a business to manage their online reputation properly, and this is why brand protection is increasingly more popular for modern companies.
Protect Your Brand
So with this online stage, comes many threats to a businesses brand. If someone goes on Facebook or a web forum and starts laying in to your product or service there is a very high chance that when people search for your business name they will find the offending comments and decide against becoming your customer. This is very damaging to a company, and so we have the ability to relegate these pages to the 2nd page of search results or below by creating websites, online profiles and reviews that are optimised to out-rank, and thus push down anything which is damaging your reputation.
For Brand Protection contact Reputation Station right now for a free custom quote!