What do you find when you Google your company or name?
When someone types in your name, or company in to a search engine, do they see anything which you don’t want them to see? If they search for you and they see some negative comments about you, what are they going to think? Will they decide that even though people are saying bad things about your company, that they will still go with you and still give you the business which they could easily give to someone else instead? Probably not.
So get rid of the negative reviews!
Ok so someone has searched for you, and in the results page they can see someone complaining that your product was awful. That your customer service was awful. Or the most common internet attack… They are calling you a SCAM.
Right there staring you in the face! So what do you do? Well you can argue with them, and you can reply to their comments with some attempt to clear your name, but you’re only fanning the flames. You’re adding fuel to the fire and causing yourself more and more problems. By giving it attention you are potentially giving it more power, and this can become a bigger problem.
Replace bad reviews with good ones and actually improve your reputation
Reputation Management is a completely different mindset. It works on the principles of advertising and marketing. It’s good PR. It’s appealling to your customer base.
We create web pages on strong websites with positive reviews of your products.
We create social media and web 2.0 profiles for your company so that when people search for you, they find these great opportunities to learn more about you.
We create articles and product reviews and then use SEO techniques to move these to the top of page 1 in your search results.
We take that bad review and swamp it in positive and highly optimised content. The result is that this offending webpage which is destroying your online reputation becomes pushed down to the lower echelons of the web, where it will never be read again. But more than that, the result is when people search for you, you own the whole of the first page. You control the content that they read, and in this way you now have a powerful tool to dominate search results and even market new products and offers using these resources.