So what is reputation and why is it important?
Put simply, reputation is how you are perceived by others. If you want the dictionary definition it reads “The beliefs or opinions that are generally held about someone or something”.
We value the opinion of others
Ok so why is this of any relevance to you? Well if there is a widespread belief that someone has a good reputation it is far more likely that people will do business with them over someone with a bad reputation. So we agree that having a good reputation is an advantage if you want people to trust you, like you, or do business with you.
But what if you have a bad reputation online?
If people are saying negative things about you online, this can create a bad reputation which can damage your credibility. And in a world where credibility, trust and reputation are so important having anything negative about you online can be a huge problem.
This is the reason for Reputation Management
To protect yourself or your business from having a bad reputation online the answer is reputation management. This is the process of removing negative news, reviews, comments, feedback, articles etc… from the first page of Google when people search for you or your business. These offending websites are pushed out of view and replaced with positive websites, social profiles, articles, blogs and directory listings which compliment you.
When people search for you they only see positive reviews! Being able to control your online image and reputation gives you such an advantage because you no longer have to suffer from bad reviews or remarks which are undeserved. We can bury them under piles of glowing and useful information.
Not only do you remove the negativity that can damage your online reputation. You can own every result on the first page of Google when people search for you. This way you can use this to your benefit by promoting yourself, your products or services, and create more targeted traffic to increase your business profits.