Reputation & Crisis Management

ONLINE REPUTATION MANAGEMENT

One aspect this report does not address is the Online Reputation Management that results from negative media coverage being indexed and ranked by the search engines and people sharing this content and adding comments on social media. Search is now the most trusted source of information and news. (2015 Edelman Trust Barometer.)

Many a financial services firm has discovered that when a search for the company or brand name returns 8 or 9 negative listings it adversely affects revenue. Online reviews also affect income. The Harvard Business Review reports that a one-star increase in online reviews can increase revenue by as much as 9%! Negative reviews cause income to drop.

Of course if there’s a real issue that prompted the fine, legal action and/or suspension the first step is to fix the problem. And that brings us back to the 4 major threats mentioned above. At the same time however, take aggressive action to clean up the search, social and review content that’s hurting your brand image.

ONLINE NEWSROOM

An online newsroom that has strong SEO elements can be used to anchor your content efforts. You’ll need a strategic content plan and a place to house and distribute that content.

Depending on how much negative content is showing up in search and social, and how influential the website is that content is on, it might not be a quick fix. It needs a strategic approach, lots of high-quality content creation and a team that understands the various search algorithms and social activities needed to clean the search results and social accounts.

 

This article was syndicated from Business 2 Community: Crisis & Reputation Management Top Financial Services Concerns

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Welcome to Reputation Station! We are a company dedicated to improving & protecting your online brand image, removing negative feedback & managing your online reputation.

Reputation Management For Business & Individuals

For many Australian businesses an online presence is essential if they are to compete nowadays; and having a negative online reputation can be disastrous for any company.

We replace these offending web pages with fresh and positive information about your company. By pushing these pages off the search engine results page (SERP) and then promoting your company instead, we turn a negative into a positive.

Online Brand Protection For Australian Businesses

We specialise in improving your online reputation and restoring your web brand image so contact us today to see how we can help you.

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