Reactive Reputation Management…
is most popular… and it’s clear why. Until you have negative comments on the internet or a bad review about your company, most people will not have been interested in Reputation Management in Australia. And this is fine. The general idea is that if you have a good reputation online, you always will and so there is no need for it.
But as soon as you see the offending website with those negative comments, all you can think about is getting rid of it. This usually starts a learning process where this service of repairing the damage caused comes in to play. It’s reactive because the first strike has already occured. The blow has been struck, and now you have to limit the damage and find a way to heal the wounds.
You read and learn about reputation management, and then you begin to understand that this type of service does not happen overnight. But having signed up for rep management and given the time scales, you start to see how beneficial this service is, in not only getting rid of negative reviews, but also in promoting your company in more than one place on the internet.
Proactive Reputation Management
Proactive Reputation Management is the best way to protect your online business, brand or image. By creating multiple websites, hubs, blogs, social profiles and networks online you can take more than one position in a search engine results page. So when someone searches for you, they don’t just get your website, they get 5 more sites from different sources which occupy the first page of results. This is also known as Google Insurance
Not only does this help you when disaster strikes and you get a bad review that you need to hide because you have many more resources to promote, and thus use to demote the offending website. But you also have a wider range of influence when it comes to promoting your products, reaching new customers, and connecting with your current client base.