The internet has completely changed reputation management, as people can quickly and easily type in your company name to see if anything related comes up in Google or any other searc engine. If something pops up which is negative you could be in trouble! Nowadays it’s never been easier to have your say, and this is where things can get tricky for Australian companies which want to protect their reputation against unfair and damaging comments.
It’s never been so simple for ordinary people to put across their opinions about you, your company or your product on a personal blog, review website, forum, review sites and social media,or having their say on social media websites such as Facebook & Twitter. This poses a lot of new challenges but also it offers a lot of opportunities to set the record state, salvage a situation and even end up improving your online reputation.
Feedback can be very helpful for a company becasue it shows that your customers are engaged with you, and it also provides an opportunity for you to solve any problems or improve your services. But if it’s a completely negative or unfair review of your company, it can be very damaging and something which demands protection in order to stop this kind of expression causing a problem for your brand image or reputation.
How We Improve The Online Reputation of Australian Companies
We find that one of the best ways to combat negative comments about your company and to protect yourself online, is to create valuable, unique and engaging content which can promote your company or products. This way when somebody searches for you, they will be able to read this content and have a better understanding of what you do. This is the biggest weapon that you have when defending your integrity online.